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Free promotional opportunity through Canadian Geographic

For a number of years, CHIN has partnered with Canadian Geographic magazine to offer Canadian museums the opportunity to gain free exposure through the magazine’s contest “What’s This?”. The contest consists of a partial image of an object from a museum’s collection and an invitation to readers to attempt to identify the object. “What’s This?” provides an excellent opportunity for museums to highlight current or upcoming exhibitions through the submission of an associated image.

How does it work?

Museum staff send by email, a brief description of the object, the museum’s contact information, and a high-resolution image of the object, to Canadian Geographic magazine. Selections are then made based primarily on their relevancy to the theme of the upcoming issue. Successful applications will then have a detailed view of the image appear in an issue of the magazine; the full image and description will appear in the following issue. Museums are encouraged to include any relevant exhibition information in their description, up to a maximum of 100 words.

Our last call for submissions was a great success! Thank you to everyone who submitted an entry, only those whose object was chosen were contacted. Details for the next round of submissions, including deadlines are as follows:

January/February: The Great Trail (formerly known as the Trans Canada Trail)

Deadline for submissions: November 6, 2017

March/April: Applicants’ choice, submit any interesting object from your collection

Deadline for submissions: January 29, 2018


Please send a photo and a short description (50 to 100 words maximum) of your object to Michela Rosano at [email protected].